La Propuesta 1.0

Research Topic :

Paste It! - save a tree!

Theme:

Old story new media

Background:

Based on the concept of the messages wall that usually found in awareness campaign (common use : sticky notes), I have got an idea on how to make this method more practical, interesting and beneficial to my "Save a Tree" awareness campaign. By using the same method but with difference approach (digital), we can really save a tree by using less paper.

Problem Identification:

Papers become the important things in today's life. Papers are makes from tree pulps. The more we use it, the less tree will be on earth and that will contributing to climax change factors. So, we need to find out a way on how to do the traditional style campaign without using any paper.

Aim and Objectives:

• To conduct an awareness campaign on Save a Tree for Better Future
• To keep the old style of wall messages but with the new technology
• To experiment on the different ways of communicating and interacting

Motivation

Global warming issues..the earth become hotter

Ideation and Concept

With the technology of Web 2.0, we are able to access to web applications which provide interactive information sharing, user-centered design, dynamic content, rich media technology, power decentralization and much more. So, by implementing this technology, i want to create a virtual garden/farm for my campaign. Each tree identified for a day and all the messages send by users will be stored as the leaves of the tree. Users can views the messages of the day on a tree by clicking on it. When user clicked on it, the message will be enlarged.

Review, Analysis and Precedence studies

virtual tree

virtual sticky notes

Design Approach

- high quality vector graphic or 3D images for the tree

- clean and sophisticated screen design