Affect and Effect

What factor affect the success of social networking site?

1. The internet connectivity - the current speed of internet connection is far ways better than before. So, people can access the sites easily
2. Technologies - with the development of the technologies, people can access their social networking account on the computer, mobile phone or even another mobile device like PSP and iPad.
3. Basic human need to connect - For most of history, connections were largely limited by geographical or economic considerations. Social networks allow people to expand their connections around interests.
4. Basic human need to share - Social networks appeal to the altruistic side of people by allowing them to share their connections, information, opinions and also introduce friends to other friends
5. Enhance knowledge - people will use social networking site to learn and enhance their knowledge
6. Online identity - people are excited to have an online identity to trying to be someone else or someone different and it leads to successfulness of social networking site.
7. Viral nature - people who had joined online social networking site tends to invite his friend to join along. And the friend of him also will invite another friends. This continuity really helps the social networking site to grow.

What is the effect of social networking?

1. Universal identities -- People today tend to have multiple profile on different social networking site and the need to maintain that accounts. For example, a user has profiles on social networking sites like Facebook, MySpace, and LinkedIn. He also has profiles on social media services like del.icio.us, Twitter, and Digg. There are accounts on Google, Yahoo, Windows Live, and AOL, and shopping profiles and feedback on Amazon and eBay. And then there are the identities he has with his work, my club, and his kids’ school. After all, he need to be able to maintain and control his identity, and when needed, to make them connected between services.
2. Social platform wars -- developer of this social networking site will fight with each other to get the best rating among society. They will have to compete on the basis of creating the best experience for its members. MySpace and Facebook finally find a way to solve this issue. You can read the article about their mash-up by clicking here. This is the illustration of the situation.
3. The advertising companies / product marketing also have been influence by this trend as seen in this video.
4. Its also have influence on film industry - as seen as latest movie or drama, they will use social networking site as a joke or a way to interact. Eg. Nyankung (Malay movie) - a bomoh take a picture of his patient and mention that he want to upload it on Facebook, Sunao ni narakute (Japanese drama) - a series about a group of people who know each other through Tweeter and start to become closed friends, and many more.
5. Change the way of spreading information - user just need to post what he want to say on his profile and waiting for others to respond. He do not need to spam his message on everyone email anymore.
6. Event invitation / meeting conformation - the organizer just need to put the details on the event page and invite certain people to join. No need to spread single message anumore.
7. Its become a part of life - before social networking site become popular, people will asked others phone number to stay in touch. But nowadays, they tend to ask the person's social networking site link before go for phone number.
8. Addictiveness - the games and application on social networking sites tend to make the user addictive and it will affect their study/work performance.